Stop Managing Your Friends

You didn't get into real estate to become a database administrator.

You got in because you like people. You like helping families find homes. You like the moment when someone gets their keys and starts a new chapter.

But somewhere along the way, you were told you needed a CRM.

The Guilt Machine

You've seen the CRMs. Salesforce. HubSpot. Follow Up Boss.

They promise to "never let a lead slip through the cracks." They track your "pipeline velocity." They send you notifications at 9 PM reminding you that Sarah Johnson is "overdue for contact."

You feel behind before you even start.

So you stop logging in.

And then you feel guilty about that, too.

The Real Problem

The CRMs aren't wrong about the problem. Staying in touch with past clients IS the difference between a $60K year and a $200K year. The agent who remembers the dog's name gets the referral. The agent who texts on the home anniversary gets the repeat business.

But here's what the CRMs get wrong:

Your past clients aren't "leads." They're people.

You can't "manage" a relationship. You can't "optimize" friendship. You can't "pipeline" someone you sold a house to three years ago and actually care about.

You can only remember them.

Enter MEMO

MEMO is different because it starts from a different place.

We're not trying to make you more productive. We're trying to help you stay human.

One atomic action: You think of someone → You log the thought → It becomes context for your next conversation.

That's it.

Sarah mentions her son made varsity → You memo it → Three months later you see Sarah's card and remember to ask how the season's going
The Johnsons mention they're thinking about renovating → You memo it → Six months later you text: "Ever knock down that kitchen wall?"
Mike refers his neighbor → You memo it → You actually remember to thank Mike instead of just taking the business

What MEMO Isn't

MEMO won't:

Tell you what to say
Auto-send birthday texts
Gamify your relationships with points and badges
Measure your "sphere health" as a percentage
Make you feel behind

Because if an app can do it, it's not meaningful.

What MEMO Is

MEMO is a memory aid, not a sales tool.

Two simple views:

Suggestions - People who might need attention. Not "14 DAYS OVERDUE" but "It's been a while." You decide what to do about it.

Contacts - Everyone in your sphere. Not "Last contacted: 47 days ago" but "Son made varsity basketball." Instant conversational context.

No pipelines. No stages. No pressure.

Just the information you need to be a human who happens to sell real estate, not a sales robot who happens to be human.

The Instagram Effect

You know how you "keep up" with people on Instagram? You see their kids' soccer games, their vacation photos, their new kitchen. You feel connected without the pressure of constant outreach.

MEMO captures that feeling for your sphere.

Every contact card shows what's happening with that person. Not what you owe them, but what you KNOW about them. Your last memo. Their upcoming birthday. Their home anniversary.

The cards feel alive because the relationships are alive.

Built for Peace of Mind

Open MEMO at a red light. See that Sarah is "drifting." Tap the memo button. Dictate: "Should check in about the varsity season." Done.

Ten seconds. No guilt. No overdue tasks. Just a thought, captured.

Later, when you're ready, you'll see that memo and reach out. On your terms. In your voice. Like a human.

The Paradox

MEMO is a tool for recall, not revenue.

We don't track "deals closed." We don't measure "pipeline conversion." We don't gamify your outreach.

But here's the thing:

The agent who remembers gets the referrals. The agent who stays human gets the repeat business. The agent who logs "Sarah's son made varsity" instead of "Touched base with lead #247" actually builds relationships.

Better recall leads to more revenue. We just don't measure it.

Who This Is For

MEMO is for agents who:

Hate "selling" but love helping
Feel guilty about forgotten follow-ups
Use Instagram more than their CRM
Want to remember people, not manage leads
Care about past clients as humans, not as pipeline

If you're reading this and thinking "Finally, someone gets it" - that's you.

If you're thinking "But where's the analytics dashboard?" - this isn't for you. And that's okay.

The Choice

You can keep using the guilt machine. Keep logging "touches." Keep watching your "sphere health" decline. Keep feeling behind.

Or you can remember.

Remember Sarah's son. Remember the Johnsons' kitchen. Remember Mike's referral.

Not because a CRM told you to. Because you actually care.

Stop networking. Start connecting.

MEMO
The anti-CRM for agents who hate CRMs.

$49/month. No contracts. Try it free.